Any topic (writer's choice)
Instructions
First, find a U.S. company that has successfully entered a foreign market with a product or service. Select one U.S. company and one country it entered. Question 1: What entry mode did your selected U.S. company choose to enter the foreign country? Provide a description of your company's chosen entry mode. There are four broad types of entry modes available: exporting, licensing or franchising, strategic alliances or joint ventures, and wholly-owned subsidiaries.Question 2: Describe at least one main advantage and one main drawback associated with the entry mode chosen by your selected firm.
Answer
The Coca Cola Company is a multinational beverage company with its headquarters in Atlanta, Georgia. The company belongs to the United States but has, over the years, entered into different big economies in the world. The corporation has interests in retailing, marketing, and manufacturing of nonalcoholic drinks and syrups. It has over the years, used diverse entry modes into foreign markets, such as franchising, exporting, wholly-owned subsidiaries, and joint ventures. The Coca Cola Company, specifically, used the franchise entry mode to enter the Chinese market, one of the biggest economies in the world currently.Question 1The Coca Cola Corporation used the franchise entry mode into china. The mode was commonly used by Coca Cola between 1979 and 1984 (Prange, 2016). The entry was facilit...
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