Abraham Maslow Advertisement
Instructions
Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs.1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.2. Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization's mission.3. Find an international version of an advertisement for one of the products.4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?
Answer
Maslows Hierarchy of NeedsIntroduction Abraham Maslow described his sub-constructs on the hierarchy of needs using a theory of human motivation. In his research, he included his observations of the innate curiosity of humans. Maslow classified universal societal needs in a specialized order. The hierarchy studies how humans handle intrinsic behavioral motivation. Maslow had the sub-construct that the general human behavior and their disposition to make decisions result from stimulation from the needs in his hierarchy (McLeod, 2007). Hence, when applied to marketing, a vital determinant of one's probable success is the ability to appeal to the motivational drivers. Therefore, an advertising campaign should be structured in a way that it puts it out its aim of satisfying a recognizable need....
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