Visual Analysis Outline

Instructions

The link for the YouTube Ad is in the MS Word document attached.Visual Analysis Essay. You will be analyzing a visual medium for rhetorical elements such aslogos, pathos, and ethos. You can also include visual aspects (see notes on Visual Analysis) that contribute to these rhetorical elements as part of your discussion. Choose one ad. It must either be a printed ad from a magazine or a short video commercial no longer than 30 seconds that you can attach to your essay.Introduction: Your introduction paragraph should include a response from you as a viewer. How does the ad make you feel, or what does it make you think? Does the ad make you want to do something? It would be best to use the response / feeling associated with the ad to set up the thesis statement, which will argue how the ad achieves this response and should lay the groundwork for your argument, guiding the structure of your essay.Body: Your essay should contain at least three body paragraphs. You can devote one body paragraph to logos, one to pathos, and one to ethos, or focus on only one appeal if you desire. However, you may not have more than three body paragraphs if you choose. You might claim that an ad uses a mixture of rhetorical appeals and visual elements to convey its message, or that one rhetorical appeal or visual element deserves more than a single paragraph. Whatever the case, be sure to transition between paragraphs. Your body paragraphs should begin with topic sentences that support your thesis. Your support should be your own analysis.Conclusion: Do not forget to include a conclusion that echoes your thesis and reexamines the highlights of your body paragraphs which support your thesis.Assignment Requirements:1. Must be typed in Times New Roman (12-point) or Calibri (11-point). Do not use a larger font.2. Must be 5 paragraphs. No more/No Less.3. Must be double-spaced.4. Use 1 margins all around this is standard in MS Word, as long as you do not adjust anything.5. Do not bold or underline anything. Within MLA guidelines, if you want to show emphasis, useitalics instead of bolding or underlining.6. Include an MLA heading on the left side of the first page and your last name and page numbersin the right corner. Use the same heading guidelines as in Essay #1.7. Include a real title this should be an abbreviation of your thesis statement. This does not meanit cannot be creative. When titling your essay, do not put the title in quotes, and capitalize theimportant words and the first word. The title should be centered just below the MLA heading.8. Be sure to also include your last name and page number in the upper right corner of each page.

Answer

Apple Appeal to Logos, Pathos, and Ethos in AdsImmediately the ad starts; I feel like I am in the theatre, and a Netflix show has loaded. It makes me feel anxious and eager to see what unfolds next. The ad starts with a girl coming out of an elevator, which makes me curious to know where she is with stains on her top. She meets with her boss accidentally but turns out to be an opportunity with their boss. This gets me confused and leaves me wanting more from the clip. I feel invited in the add as I use iPad in my daily work at the office, and hearing there is a better version and easier way to do work, I get more attentive. The ad has successfully convinced the audience through logic and reason by the use of logos. This ad has a special appeal to logos as a rhetoric appeal by supporting it...

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