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Instructions

Micro-celebrity and Self-BrandingNo unread replies.No replies.IntroductionOnline celebrity blogger Perez HiltonIn her chapter on micro-celebrity, Senft suggests that young adults view themselves as brands which must be maintained, displayed, and promoted across a range of new media platforms in order to deliver a consistent message to an audience made up of friends, family, and business contacts. The consequence of a constant stream of image management, some believe, is that individuals may feel pressure to conform to audience expectations for their actions and behavior. This discussion asks you to consider the costs and benefits of using self-branding and sharing ones life online.Discussion QuestionsAfter reviewing the module notes, Senft, and Tufecki, answer the following questions. This activity aligns with module outcomes 1 and 3.What is your position on micro-celebrity? Does self-branding through micro-celebrity empower individuals to create their own identities, or does it limit them in terms of locking them into a fixed identity the online audience associates with them? Which position do you feel best describes the impact of micro-celebrity and why?How does micro-celebrity impact the offline identities of branded selves? How might a virtual audience create pressure to perform our online identities in the real world for our audiences?Can a person be both a micro-celebrity with a personal brand and also live an authentic life, however we might choose to define authenticity? Please explain your position.

Answer

What is your position on micro-celebrity? I think micro-celebrity is something that changes a person from what they are so that they become a brand to please other people and advertise goods for a particular brand or try to be what they think people in social media want them to be. The identity of a person is taken away and adopt a new one.Does self-branding through micro-celebrity empower individuals to create their own identities, or does it limit them in terms of locking them into a fixed identity the online audience associates with them? It limits them.An example is Miquela Sousa, who has 1.1 million followers on Instagram. She posts a lot of pictures that show designer brands, taking pictures with other influencers, and posing with celebrities. Then, one day these pictures were replac...
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