Build A Bear
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IntroductionThe case study by Michael McCuddy provides insights regarding a company started by Maxine Clark in which she aimed to venture into the beer business. She had worked with large retailers for long. Although she had attained great levels of success working for others, she felt that it was time for a change. Case StudyIssueThe main issue touching on the case is that many critiques believed that the concept of having people build their own Bernie babies as planned by the company would not work. They held the idea that the plan was flawed (McCuddy, nd). No one would be interested in making their bears. Thus, McCuddy had to ensure that the most appropriate actions are put into ensuring that the idea becomes a success. Many adults held the view that the idea would not work as many peop...
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