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Instructions

Feedback from my instructor You described the firm but it would have been best to mention the name of the company. Nothing confidential should be presented in this paper.This part needs to have more information in it to receive full creditSpecific social media metrics did not seem to be provided for your chosen company's existing social media presence. You needed to provide existing metrics in your paper along with analysis. Please note, this is not the same as providing ideas concerning metrics or metrics that could be considered. You need to provide actual metrics that already exist and are publicly available. Examples of metrics that are freely available to public users of social media include the number of followers on the firm's Facebook page or the number of Twitter followers or the review rating of the company on Facebook or ratings or rankings on the site Yelp. Remember, even company's that do not have a social media presence maintained by the business may have reviews on sites such as Yelp and Google Reviews and the metrics (i.e. numbers) related to those reviews can be reported on and analyzed. Many other social media platforms, and metrics on them, could be considered as well.

Answer

Marketing Analysis Report with MetricsIntroductionFord Motor Company is an automobile manufacturing firm located in Dearborn, Michigan (Acharya, Schaefer, & Zhang, 2015). The firm wishes to open another manufacturing plant in Dayton, Ohio. Its NAICS code is 336111. Its SIC code is 3711 (EOMB, 2017). The firm is primarily B2B because it is engaged in supplying its vehicles to car dealers. The best performance of the company in the last ten years has created the need to set up another plant, which will be most effective in increasing the number of vehicles developed. The approach will, therefore, be highly significant in increasing the number of sales which the company stands to make. The situation will contribute positively towards boosting the level of profitability of the firm effecti...

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