Marketing

Instructions

Marketing Plan Essay:1-Identify the most important part of a marketing plan2-include an explanation of the company and product/service, situation analysis, and the application to the four Ps (product strategy, pricing strategy, promotion strategy and place strategy) (marketing mix).** The format of the submission should be in essay format using subheadings. **** Support all your statements**** Two peer-reviewed, academic sources no more than 5 years old minimum**

Answer

MarketingThe most important part of a marketing planA marketing plan acts as a guide to organizations when it comes to making marketing decisions. Chernev (2015) clarifies that this comprehensive framework details and describes business-related activities to help the company meet marketing objectives over a given period. The most important part of the plan is market research, considered as the backbone. The reason for this significance is due to the importance attached to gaining an understanding of the market to help inform marketing decisions. The marketing plan highlights key steps to be implemented in gaining a better insight into the target market as well as the companys position within the industry. Company and productCoca Cola is a corporation that sells soft drinks and beverages in...

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