Ad Campaign

Instructions

Advertising pervades every part of society. The products we use in our homes, the clothes we wear, the programs we watch on television, the books we read, the places we shop and go for recreationall of these things are affected by advertising.Assignment: Brainstorm on your product. You can create a new product or put a new twist to an already existing one.  Then write a Copy Platform (10.7, page 175 and Appendix C) as a Word document. A copy platform is a way of gathering information about a product and matching it with the advertising situation. Use the example in the book as your guide. You should use bullet points as needed and sentences when needed. You must include all of the following elements:    Ad Subject    Ad Problem    Product Characteristics    Advertising Objective    Target Market    Competition    Statement of benefit or appeal    Creative theme    Supportive selling pointsNow you will be creating your own visual ad to accompany your copy platform:    Your ad should have the following elements: (1) Illustration, (2) Headline, (3) Subheads, (4) Body Copy, and (5) Closings. Your book discusses these elements beginning on page 179.     You can create your ad in any format that you want.    You can draw, cut and paste or use a publishing program (InDesign, etc.).    Make sure that you create your image (no stick figures).    Your ad should be letter-sized (8 1/2 X 11).    Once you have created your ad you must convert it to a PDF document via scan, export, or "print to PDF" command and attach it to the Copy Platform before submitting.    Your submission should contain 2 pages. Page 1 is the Copy Platform and Page 2 is the Print Ad.

Answer

Ad CampaignAd Subject:Advertisement for Gain Laundry DetergentAd Problem:The sales of the product have been subsiding, thereby, necessitating a need for an advertisement.Product Characteristics:The product contains potent chemicals that remove the toughest stains on clothes. It also works well with washing machines, thereby maintaining their efficiency. Furthermore, the product has a wide range of fragrances. Therefore, buyers can choose the specific type of product which they believe meets their particular needs adequately.Advertising Objective:The objective of the advertisement is to make more people aware of the product and, therefore, willing to buy it. The ad also needs to make people who are currently customers of the product to continue using it. It is the level of customer loyalty...
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