The Transformation of Microsoft

Instructions

The capstone comprehensive case analysis (CCCA) report requires you to address nine sub-sections, which are weighted differently. Please refer to the grading rubric for the capstone comprehensive case analysis - available through dropbox - to understand how each sub-section will be graded. Please do not leave out any of the nine sub-sections. I need to see each sub-section to award points for that sub-section. It is therefore very important for you to understand the relative importance of each sub-section.Please see below the suggested break-up of the CCCA report in terms of my expectations for those who think that writing a 25-page report would be difficult. (This is for an A grade!) If you think you can achieve only 70% of this you should be prepared to receive a C grade.Problem Summary: 2 Pages [3 to 5 paragraphs]Analysis 1: 5 PagesAnalysis 2: 2 Pages [excluding the calculations]Analysis 3: 3 Pages [excluding the calculations] Analysis 4: 5 PagesAnalysis 5: 5 PagesStrategic Alternative 1: 1 - 2 pages.Strategic Alternative 2: 1 - 2 pages.Strategic Recommendation: At least 1 page

Answer

The Transformation of MicrosoftProblem SummaryThe main problem facing Microsoft was how it could assure its investors that it would remain relevant in the future, especially in light of the changing business models that were experienced in the industry. For instance, the company had relied much on selling its Windows through new PCs. However, PC sales were declining fast. Thus, there were concerns about whether PC users would upgrade soon with the need to gain access to new Windows products (Foleyet al.,2017). Furthermore, the company was experiencing a problem with the sales of Office. They appeared to move from versions that were sold under the perpetual license to Office 365. The case, thus, showed that Microsoft was facing a scenario in which its sales would decline significantly. It n...
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