Charlotte Beers at Ogilvy & Mather
Instructions
There are two components to Part B of the individual writing requirement:First, conduct a case analysis of Charlotte Beers at Ogilvy & Mather. Specifically, what are Charlotte Beers goals for the company? How would you evaluate the process through which she has formulated the vision? What are the challenges that she faces, and how can they be overcome? Second, please reflect on what you see as the key lessons of the casein terms of your own personal and career development. Your submission must beat least 1,500 words(not including the reference section). Note also that you should aim to dedicate at least 1,000 words to the first component listed above.No outside sources. I have attached the sources that can be used.
Answer
Charlotte Beers at Ogilvy & MatherPart 1: Case AnalysisThe goals of Charlotte Beers for the company is to make it a valued agency among those who value brands. Being a marketing agency, Beers was aware that he needed to enable the company to develop a great level of confidence among both the current and potential customers. Such an approach would, therefore, be largely important in boosting the chances of the company making significant amount of sales. Such sales would also contribute positively towards the profitability of the company eventually (Ibarra & Sackley, 2019). The situation would also enable the company to develop strong collaborations with other companies. Such an approach would, therefore, be largely effective with respect to improving upon the level of effect which t...
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