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Business and ManagementOver the last 15 years, Japan has benefitted from the growth of their industries and businesses. Allison (2009) explains that much of this growth is attributed to the global expansion of their products. As such, the modern Japanese good is considered an international brand owing to the fact that they appeal to most youth around the world. For this reason, the economy of this Asian country had benefitted significantly as a result of the contribution of their global product brands. To the youth, these products are regarded as cool, in the sense that they appeal to their tastes and preferences (Allison, 2009). Regardless of the fact that the national brand remains indebted to the young population, they remain the target market, fulfilling the important roles of producer...
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