Global Market Analysis
Instructions
Youre now a marketing executive for Tesla, tasked with finding and evaluating a new market for car sales. Select a country in which Tesla does NOT currently sell, and write a two-page summary outlining key findings that you will submit to the executive team at Tesla. Your summary should include, in concise business writing style, the factors you used to make your determination, any cultural sensitivities of launching in the selected country, and an evaluation of the economic and political risks associated with launching in that country.
Answer
Global Market AnalysisTesla has changed the approach of production in the automobile industry. Recently, individuals have heeded the call on the need to protect the environment from the emission of greenhouses gases. Thus people are more conscious of their carbon emission and in the process abandoning engines that emit harmful gases. Therefore, the demand for Tesla auto-mobile products has increased significantly across the globe. Data shows there is an annual increase in the sales volume in countries such as China, Norway, and the United States. However, despite the recent success in growth in the sales volumes, there is more the auto-mobile giant can do to become a global phenomenon. For instance, Tesla needs to venture into new markets such as India.India is a commercial hub for the Asi...
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