Costco Brand History and Concept

Instructions

Please follow the instruction and rewrite half of the paper.Read 10 or more of the most relevant articles/cases. From these materials, write a synthesis of the brands history. The synthesis should be 4-6 pages, incorporating the 10+ articles (all properly cited and listed in the references).Next, identify specific relevant branding concepts from your reading. Identify at least three that can explain the brands moments of success and/or failure. Fully describe how those concepts apply (3-5 sentences per concept). Then apply the concepts to explain the historical success and failure of the brand. The application-explanation should be another 4-6 pages, incorporating all the relevant source materials and concept materials (all properly cited and listed in the references).Stengel 2011 is the concept part. Right now, it's mixed in the article, please take the three concepts out and reformat it.

Answer

Section 2 and Section 3Section 2R&D R&D entails activities which are done to establish new and better ways of running the activities of a firm. They establish the best measures which can improve the brand identify of a firm. It also enables a firm to handle the various challenges it faces. Thus, the company attains the ability to be outstanding in the industry.InnovationInnovation is a critical concept in relation to improving the level of brand image of a company. It enables people to attain a better perception in line with the operations it is involved with. The strategy is likely to make many people identify with the brand. ExplorationExploration involves identifying the specific elements which are likely to improve the brand image of a company. It shows the areas of strength to...
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