Digital Marketing (Packaged Food Industry)
Instructions
Title: The Impact of Digital Marketing in the South East Asia Packaged Food IndustryThis can be any country that are within South East Asia - my business is a business that produce packaged foods in Malaysia (https://www.facebook.com/COVISNEK/). Therefore, the research paper is focusing in this industry. I am also attaching the assignment sheet in the Order for your reference.The topic aim to focus in the impact of digital marketing as many of the packaged food business are still relying in traditional marketing - a comparison between both marketing channels could be useful.
Answer
AbstractBackground: The contemporary day marketing has been recording massive changes. The new development is because of the rapid changes in consumers' preferences and behavior in the market. These changes have been prompting the introduction of new marketing approaches. This fact is also evident in South Asia Packaged Food Industry. Digital marketing is a significant approach used by these companies for marketing communication and product promotion. The marketing approach is instrumental in the marketing mix of the Malaysia Packaged Food Industry players. These companies are incorporating high-speed internet connection, in addition to concentrating on the specific digital marketing tools to reach the target market. The success of digital marketing depends on a well-designed marketing pla...
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