Juan Valdez case study
Instructions
As you go through the Juan Valdez case, remember that all the data and information you need will be contained in that case, but there may be (hint) extraneous information that you don't need. That is the way of the real world - information doesn't always come packaged to address only a single situation.Remember, take the role of Catalina Crane, the head of ProCafeCol. Evaluate the data in front of you, Catalina, and come up with the key problems, the analysis of those problems, and some actionable recommendations.
Answer
Juan Valdez case studyIntroductionJuan Valdez is widely regarded as one of the most famous brands in Colombia, but recently, the business has experienced a slump, which necessitates revival attempts. Corporate entrepreneurs aim to achieve this task, which is not made easy by the fact that one of their main competitors is Starbucks. Juan Valdez was once the most recognizable ingredient brand in the coffee industry. Its success, chiefly owing to its marketing strategy, brought about significant growth in Colombias coffee industry as a result of international markets such as the US. However, this sector suffered a setback, and by the 2000s, the brand had diminished in power. As Catalina Crane, am responsible for evaluating the data and coming up with key problems, analysis, and actionable rec...
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