Discussion
Instructions
Find an example of a product whose founders/originators intended for the product to be used a certain way, but whose customers used it a different way. What were some of the factors that led to the shift in purpose/usage for the product?
Answer
Coca-Cola Arguably, some of the best inventions have happened by accident. The most famous products and brands across the globe were invented for a different purpose other than what they are used for today. The phenomenon is fundamentally initiated by potential customers who use the product. Coca Cola was discovered in 1886 by Dr. Pemberton for the purpose of curing morphine addiction (Bhamu & Singh Sangwan, 2014). He discovered the initial formula for preparing the black syrup, which he could take to cure his morphine addiction. When it was launched for the first time, it was sold as nerve tonic medicine that relieved exhaustion. After 1903, cocaine was removed from the ingredients of preparing the nerve tonic syrup. It is at this time that customers started using Coca-Cola as a soft...
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