Annual Marketing Plan

Instructions

Develop a 825-word executive summary of your organization's (or one you knowwell) annual marketing plan.Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.You are required to submit this assignment to LopesWrite. Refer to the directions in the Student Success Center. Only Word documents can be submitted to LopesWrite.

Answer

Costco Marketing PlanCostco is the second-largest retailer in the United States of America. The retailer giant first opened its doors in 1983 in Seattle, USA, and from there, it has expanded rapidly across the country and the globe. Costco has gained its competitive edge from the member subscription strategy that has enabled it to become the second-largest brand in the retail business in the United States of America. The company has the largest chain membership store, which consists of more than 92 million members globally and boasts of a 92% renewal rate in Canada and the USA. Due to its unique strategy of selection+ parity+ membership," it is regarded as the only retailer that gives Wal-Mart a run for its money.Situational AnalysisFor Costco to achieve its present status, it uses simple...
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