Use CEMEX case as an example of how innovative companies turn technology into a competitive advantage.
Instructions
Read case in the attached file and writeThe case is case 2-2, the globalization of cemex, page 146 - 166.Technology leads the way. Write a 2-page paper about how companies are embracing new technology to earn more money and be more competitive. Use the CEMEX case as an example of how innovative companies turn technology into a competitive advantage.
Answer
Competitive AdvantageThe new business environment has experienced tremendous change which has been attributed to technology. Thus the management of the businesses is working extra to ensure that their organization remains relevant to the market. However, failure to adapt to the new technologies, most enterprises are experiencing operational challenges and as a result, closing their ventures. The business managers need to ensure that the organization remains innovative in their implementation and execution of the strategies. Through adopting a creative approach, the business gains a competitive advantage over the competitors in the market. Cemex has existed for more than one hundred years, and it continues to grow day and day out, while other organizations have collapsed and seized to exist...
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