marketing
Instructions
Find an example of a company that discontinued a product or service line. Why did it make this decision? From the time that the company added this product or service to the time that the company dropped it, what do you think changed?
Answer
MarketingIn less than a year since Apple launched iPhone X on November 2017, it discontinued the product. The phone had incredible features, including a data storage size of 64 GB, a stainless steel chassis and an OLED display. However, the technology applied to the product was significantly expensive, a situation which made the company to put a high price on the product. The result is that the number of sales obtained from the outcome was much lower as compared to the expectations which Apple had while launching the product (Eassa, 2018). Where the company would have opted to discount the product instead of fully taking it out of the market, it would have attained an awkward position, especially, in regards to other products such as the iPhone XR which has much lesser features but tend to...
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