Gucci brief
Instructions
Read the article and write the 1 page case discussion brief
Answer
Guccis TurnaroundIn recent years, the Gucci company has faced challenges in operating its profits. By the end of 2014, the company had suffered three consecutive profit declines. The company had also faced challenges in maintaining its strategic direction due to the resignation of the former president and the company's creative director. Gucci hence stood in a desperate position to regain its top position in providing luxury products. This paper discusses the significant issues that Gucci faced and set plans to restore the top spot in the retail market.The increasing demand for luxury products has had a significant impact on Gucci. Majority of customers were torn apart between buying in stores that sold single brands, shopping online and shopping at multi-brand supplies. Moreover, there wa...
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