Social media Aud
Instructions
The sneaker brand we choose is SrockX, so the app is named 'StockX-Buy & Sell Authentic'. I think it is necessary to download the app and it will help the assignment. Please just focus on sneakers. Write a title before each part. Micro credential gives great idea for Customer Journey map, customer persona and Wireframe (Module 2 and 3)At the end of the doc "Assignment", there are the answers from teacher. They will give a great idea. Do research for 5W's
Answer
Social media AuditIntroductionOne key player in the fashion and lifestyle industry is StockX, a brand based in Detroit. The organization is predominantly recognized for StockX.com, an e-commerce platform that also provides customers with the chance to engage the business through their application, StockX-Buy & Sell Authentic. Founded by Dan Gilbert, Chris Kaufmann, and other partners, the sneaker brand emphasizes on the resale market, which currently sees the company statistically valued at an estimated $1 billion (Bekoe, 2017). The e-commerce platform that they provide operates similarly to the stock market since consumers are allowed to place bids while sellers place asks to find a match, resulting in the sale of the item. The reason why this is the brand of choice for the paper is t...
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