1-2 Journal: Research Problem Statement and Research Question

Instructions

Review the case study Maruti Suzuki India: Defending Market Leadership in the A-Segment and identify a problem that can be addressed by a research report. Draft a introduction and preliminary description of the problem and a research question based on the problem identified. For this journal and the first final project milestone, you will not need to reference the data sets provided, but you may want to review the data briefly to help inform the development of your research question. Note: You will notice that there are both qualitative and quantitative data sets accompanying the case study. While both can be used to address a business problem, you will be using quantitative data sets for the purpose of the final project in this course. Use the questions posed in the summary of the case study on page 8 to inform your ideas for your research problem.

Answer

Research Problem Statement and Research QuestionIntroductionWith the current shift in the global automobile market, a need for innovation both for the product and market has become a necessity for most of the automobile companies. The right choice of the automobile segment to supply and the target market has become a fundamental element combined with other issues such as cost, fuel consumption and efficiency, pollution among other variables. Automobile companies have shown aggressive tactics in production of a broad array of products, attractive promotions, appropriate price points based on the target market and a wide distribution. Among the automobile segment that has shown great market success and increase in demand is the A-segment due to various reasons such as target of middle class...
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