Proposal
Instructions
My research question is " is Inserting an ad into a video will increase the consumers desire to buy?" Change this question to the from use words like To investigate or To analyse or To compare.Write about 1375 words, do not write more than 1500 words.Follow the form in the documents.
Answer
DISSERTATION PROPOSALName of StudentName of Dissertation SupervisorResearch Question/ProblemHow will inserting an ad into a video influence customer desire to buy the advertised product? The key aim of this research is to provide an analysis and evaluation of the effectiveness of video adverts in influencing consumer purchase decisions. As such, the methodology that will be employed in the analysis will entail undertaking a qualitative analysis to establish the outcome of this marketing strategy in driving sales.The issue that will be researched upon is related to the influence of advertisements in videos and their outcomes in context to shaping customer behavior. As such, the research project is meant to investigate if the inclusion of advertisements in videos will increase the desire of...
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