Clique Pens case study
Instructions
Read Clique Pens case study and only answer the highlighted question.2. Pros and cons of Marketing Development Funds: - What are the pros and cons of trade-focused Market Development Funds? - What are the pros and cons of customer-focused Market Development Funds? - Are Clique customers sensitive to these? 3. How are reseller managers compensated?
Answer
Clique Pens Case StudyQn 2A.One advantage of trade-focused MDFs is that it is bound to improve on the performance of the channel partners. The partners are more likely to obtain the skills and strengths which will enable them to market the products of the company effectively in a way that it will attain the required levels of sales (Cespedes & Kindley, 2013). Such partners will also be more concerned with the growth aspect as they will consider themselves as part of the company. As a result, they are likely to focus on establishing the specific weaknesses of the plan in a way that it will attain the necessary levels of growth. Another benefit of trade-focused MDFs is that it is likely to improve the relationship between the company and its channel partners. Through the improved relatio...
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