Trek-ation case study
Instructions
Assignment requirement is on page 1 of "Case Study assignment.docx", please follow the format and headings on page 2-3 to complete the assignment. There are 3 articles required to read in to order to answer the question. Articles are attached.
Answer
Trek-ation HistoryTrek-ation is an online travel agency established in 2000. The company has managed to grow significantly in terms of its scope and revenue. For instance, as of the year 2014, the firm had a total of 2,200 employees. The annual sales of the firm hit a total of $79.24. There were also about 44 million computer visits made to the online platform of the company. The major competitors for the company include; Expedia which has 63.5 million desktop visits, Priceline with 49 million desktop visits and Booking.com with 201.5 million desktop visits (Parmar & Mead, 2016). Although the company has managed to make a name in the industry, it still gets competition from other traditional travel agencies. An instance is the Carlson Wagonlit Travel. SituationYi Jao is a senior analys...
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