How Packaging Affects Buyer Desire
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How Packaging Affects Buyer DesirePackaging is an important part of marketing in that it helps other people to be aware of the product and, as well, increase the chances of the item being bought at another time. A new industrial type product and a new non-industrial type product have differences in packaging in terms of handling efficiency and packaging design. A new industrial type product such as a coffee table would be packaged in a way which enables it to be handled appropriately (Lo, Tung, & Huang, 2017). Since it is bulky and has a high chance of being damaged where it falls, much attention is put on the packaging process in a way that there are proper areas put on the package which provide the ease of handling it. Therefore, the action increases upon the ability of the product f...
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