consumer behaviour
Instructions
1. Approximately 650-700 words for each question.2. Writer has to cite at least 3 references from different books.3. Writer has to apply theories to real business examples for analysis instead of "re-told" the theories.4. Writer has to check for plagiarism prior to send me the essay.
Answer
Consumer BehaviourQuestion OneAdvertisers try to use group influence by making potential consumers seek to associate themselves with products which meet their specific interests. Advertisers are fully aware that human beings are social. Therefore, they try to use other people who act as a reference for buying the products which they promote (Galan Ladero et al. 2015). They consider that, where they use individuals who are well-known and respected by the potential customers, they are likely to influence them to purchase the specific products which they put forth in the market. Most often, people tend to associate themselves with products which they believe meet their highest quality standards. Therefore, where those whom they hold in high regard tend to endorse such products, it is an indic...
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