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Instructions

Using Internet or library sources (or both), locate information to answer four questions about key areas of the macro-environment.  Be prepared to discuss your answers to these questions in class.What demographic changes are likely to affect FORD MUSTANG Shelby GT500s targeted segments?What economic trends might influence buyer behavior in FORD MUSTANG Shelby GT500s targeted segments?How might the rapid pace of technological change alter FORD MUSTANG Shelby GT500s competitive situation?What political-legal changes might affect FORD MUSTANG Shelby GT500s brand positioning?Complete the following sections of your FORD MUSTANG Shelby GT500 Marketing Plan:Customer Market AnalysisDemographics/Geographics. Cite information about potential consumer market size, age, gender, nationality, education, household composition, occupation and income, etc.Psychographics. Categorize potential consumer market on the basis of lifestyle or personality attributes.Behaviors. Define behavioral variables, such as occasions that stimulate a purchase, the benefits users realize, user status, usage rate, loyalty, buyer-readiness stage, and attitude toward the product offering.Needs. Define customer needs most relevant or critical to satisfy.Segmentation. Given your insights from the subsections above and the various ways a market can be segmented, divide the consumer market into specific segments.

Answer

Ford Mustang IntroductionFord Mustang Shelby GT 500 is a luxury car brand which continues to enjoy a high level of attention from car enthusiasts, especially based on the sporty and luxury features it bears. As the future generation of Americans are likely to be more interested in sports-oriented vehicles, it presents the ability to retain a high level of relevance within the market. There is, therefore, the need to develop a market strategy for the vehicle. Demographic changes There is a projected future increase in a younger generation Americans who will prefer sports cars. They will also prefer cars which are loved by enthusiasts. Therefore, the change will affect the targeted segments of the MUSTANG Shelby GT500 because it will meet the specific characteristics spelt out for the demogr...
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