amazon in 2019

Instructions

Each course participant will hand in one independently written case analysis report.  Each write-up should be restricted to a maximum of 7 pages- double-spaced, normal 12 font  (includes the executive summary but excludes tables, exhibits, etc.).  Make sure you address all the assigned case questions (already posted earlier) as part of your analysis and include an executive summary (1 page) at the beginning of the case analysis that briefly summarizes the cases main issues and the marketing decisions you have made and the rationale behind those decisions.The discussion questions for the "Amazon in 2019" case:1. What business is Amazon in? Is it spreading itself too thin or is it well-positioned for the future?2. Who are Amazon's competitors and what is Amazon's competitive advantage?3. What should traditional retailers like Best Buy do to compete with Amazon?4. Is Whole Foods likely to succeed? Why or why not?

Answer

Amazon AnalysisAmazon remains to be one of the most profitable and competitive online retail giant across the globe. As a result of the exponential growth the company is experiencing, it has attracted many investors who are interested in ownership of the business. Jeff Bezos ingenuity has enabled the company to experience tremendous growth since its inception in 1995.Amazon was founded by Jeff Bezos and the main motive of the was to sell books online at a cheaper price compared to the other traditional retail outlets. In addition, Bezos also wanted to provide the clients with a virtual store that had unlimited inventory where they could select and shop what they wanted. Afterwards Amazon expanded its product line and started dealing with general merchandise, music, movies among others.Amaz...
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