What product elements of BMW and Mercedes effect consumer choice in the UAE

Instructions

This has been a project the 2 of us have been working on for a while now. We had a topic question and with this questionnaire that we have made, we took it to Abu Dhabi because there was a rally race event and we handed out the questionnaire over there, we even got results of one pro race driver. The questionnaire has been added to the upload box. After we held the questionnaire we did a powerpoint presentation that i shall also upload to the box that will give you more information about what our topic is about. We didn't do too good in the presentation, so this essay is our only chance. The second powerpoint i uploaded includes all the information set by the uni for the essay. Also i have uploaded our introduction to this essay which is about 300 words, feel free to carry on from there. Please include reference list at the end of the essay and in- text citation. 1 Introduction 2 literature review, background and framework 3 methods 4 findings and analysis 5 conclusions 6 language and presentation. Thank you very much, you have saved our lives (: The real deadline is at 9pm tomorrow dubai time but at 11;30am dubai time i just need to show my professor what iv done so far just for any improvement enquires so if you send something at 11 that would be great but the work must be finished and submitted by 9pm

Answer

ContentsIntroduction. 1Research question. 2Hypothesis. 2Background information of the companies. 2BMW... 2IntroductionNotably, consumer preference and choice is one of the major areas that many companies focus on while marketing their products as it determines the customer based and the position of a business in a given market. By definition, consumer choice refers to the preference of expenditure and consumption of a given product by a consumer. It is an aspect that determines the competitive advantage of a given company and it helps in analyzing how consumers maximize the desirability of their consumption as measured by the notions of limitation to expenditure and the subject of preference. It is worth noting that there is a wide separation between consumption and production due to the a...
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