Technology Management related questions
Instructions
3 questions on different topics.Please write 300-450 for each question.Question 2 Consumer Promotions: Hunger Games Question 3 Reputation Management and Social Media Presence Question 4 Price Discrimination
Answer
Technology Management-Related QuestionsQuestion 2: Consumer Promotions: Hunger GamesWhat Was Innovative about Lions Gates Marketing ApproachLions Gate applied innovation where it obtained internet influencers to increase the sales of the movie, once released. The producers of Hunger Games are fully aware of the importance of using better marketing campaigns to increase the level of the willingness of people to purchase the products (Pinnacle Promotions, 2019). For instance, right before the release of the movies, the marketers chose twelve fans of the movie to act as Recruiters. The job of the recruiters was to moderate campaigning for the movie on Twitter and Facebook. Engaging Existing FansIt was a good idea to engage existing fans, rather than attract new customers. Lions Gate was aware...
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