Technology/International Trade/Competiton
Instructions
3 discussion questions, 300-500 to answer each. Please look at them in as a technology manager's point of view.
Answer
Discussion QuestionsAssignment Question 3Fabuloso is a multipurpose washing detergent by P&G mostly sold in the US and Mexico. The product has been sold off with the strength attached to it being based on the fact that it bears the ability to remove the toughest stains. Also, it has a sweet scent which would increase the willingness of other people to purchase it and establish the important characteristics it bears which will be of great importance for them (Patton, DeLozier, & Thompson, 2015). The product has also been targeted more towards the Latino community, especially based on the name. Since they can easily identify with the name, there is an indication that they would be willing to purchase it. Given the target market for the product, Vancouver would not be a good test mark...
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