Business Communications

Instructions

Create a written strategic communications plan for employees at your company to introduce a new company-sponsored wellness program.  Your plan should include the following components:1. Description a) What is your challenge or opportunity? b) Why is this professionally important to you?2. Goal a) What goal or outcome do you want to achieve with this communication?3. Audiencea) Who is your target audience?-What are the professional positions of the      audience members?-What demographic characteristics will the      audience comprise?-What is your relationship to the audience?-What background knowledge and expertise does        the audience have?-What does the audience know, feel about, and expect        concerning this communication?-What preconceptions or biases do you possess        that might prevent you from building rapport        with your audience? b) What information is available about your audience?  -What research/sources will you use to obtain information about the audience?  -What conclusions have you been able to draw about the audience? c) What tone will you use to convey your message?-Is the setting casual or formal?-Is the communication personal or impersonal? 4. Key Message-What is the primary message you must convey toyour audience?-Is the message compelling and memorable?-Is the message clear and concise?-Is the message aligned with your audiences goalsand needs?5. Supporting Pointsa) What three to four points, reasons, or justificationssupport your message?-What research/sources will you use to obtain facts/dataabout your message?6. Channel Selectiona) What communication style will you employ(Tell/Sell or Consult/Join), and why?b) What channel(s) will you use to deliver your message,and why will they be the most effective?c) What purpose is served by each channel you have selected?7. Action Requesta) Is your call to action you are making to your audience clear,concise, and easily actionable?

Answer