consumer behavior 'perceived value '
Instructions
it is the case study of consumer behavior in marketing.we should read case study and answer the question 1,4,5 in it. not need background and conclusion. only answer each question nearly 300 words. the more detail in file. thanks
Answer
Consumer Behavior Perceived ValueQuestion One.The consumer perceived value for the adults is quite different from the children since adults cater for the lower level needs because they have already categorised their products. Hence, they cannot just purchase products because they want to fulfil their needs, but they will purchase their products as per the benefits they will gain. Thus, by applying the utility theory an adult purchases the goods as per the expected outcome of the products which in this case. Indeed, adult consumers are considered to be rational decision makers, and they are driven by self-interest (Bray, 2008). On the other hand, the children also consider benefits; however, they are different from adult needs. For the children, they tend to satisfy their emotions as well a...
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