Marketing Mix used within the implementation of Marketing Strategy.

Instructions

College level reseach paper. 6 pages APA style. Research ProjectThe marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry:soft drink,fast food/restaurant,hotel,cell phone provider,banking,automobile,airline, orentertainment.Provide an example of the four areas of the marketing mixproduct, price, placement, and promotionused by each of your selected companies.Discuss where their marketing mix strategies are similar and where they are different. Explain why.Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.Also, consider the element of ethical promotion and social responsibility toward consumers.In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/ are excellent resources to find information about markets and individual companies.Your essay must include an introduction. You must reference at least three articles from business-related or news websites; therefore, your essay should be supported by at least three sources. Two websites above are good company websites.Your research project must be at least six pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. An abstract is not required. Thank you very much for your help.

Answer

Marketing Mix Strategies used by Apple and SamsungIntroductionMarketing mix refers to the combination of various strategies by a company with the aim of increasing its revenue and achieving the customers demands. Moreover, marketing mix is understood as the essential business strategy that a company can establish when dealing with consumers. However, the deployment of marketing mix as a strategy of advertisements may not always give the expected results for a startup companies, rather should be used in reference of established firms (Tuarob & Tucker, 2013). The most common strategies that can be applied to marketing include the 4Ps which include Place, Product, Price and People. In this regard, the essay will revolve around the 4Ps that the global giants in mobile technology, Apple and...
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